Friday, April 28, 2017

Website

            Every author needs a website. The website is your foundation for your promotional campaign. Make sure you create and maintain your website before, during and after your publishing journey.

            The nature of your website will vary depending on your brand, but there are specific things you need to have on your website in order to have an effective platform.

            Remember: We eat with our eyes first.

            This needs to be your mantra as you build your website. Your site needs to be aesthetically pleasing and easy to read in order to gain the best results.

Use the following chart to assess your website.
 
Website Checklist
Provide a call to action
Strong Brand
Prominent Author Name
Own the Domain Name
SEO with Keywords
Email Subscription
About the Author Blurb
About the Book Page
Buy buttons (Linked to buy sites)
Links to Social Media Accounts
Easy to Navigate
Clearly explains what the audience gains
Linked to regularly updated blog